About us

The Real Craftmanship

The true value comes from real craftsmanship, real people, and real materials — shaped right before your eyes.

The First Machine

During the lockdown

It all started with repairing my aunt's sewing machine during the Covid-19 lockdown. What began as a simple repair soon turned into testing the machine and experimenting with fabric stitching. Eventually, I decided to buy my own machine, seeing it as an opportunity to earn and cover my college expenses.

My very first workshop

My first focus

My first projects

My main focus was on crafting small purses and wallets. However, the bag began to capture most of my attention—it felt more essential, something people truly needed to carry their daily essentials like their phone, AirPods, passport, and power bank

Designing

Designing my own pieces felt like the only way to stand out in a market flooded with mass-produced products. I used my engineering creativity to craft something unique—combining thoughtful design with elegant colors that truly reflected my vision

New Designs Come to Life

Each piece you see here is the result of countless sketches, trials, and creative moments. These designs mark the journey of bringing new ideas to life — blending function, elegance, and the true spirit of craftsmanship.

New start in Dubai

After the conflict in my country, it became difficult to find even the basic materials I needed. That’s when I decided to move to the UAE to continue pursuing my craft.

A New Chapter with Amazon

After years of perfecting each stitch and design, GONI became officially eligible to sell on Amazon — a proud milestone that reflects our dedication to genuine craftsmanship and lasting quality. Now, our handcrafted leather goods can reach people who appreciate real craftsmanship, wherever they are.